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The "Anabolic Window" is a ghost story told by supplement companies to keep you grazing on shakes. 👻🥤 Your body is an anti-fragile survival machine, not a delicate flower. In Part 2 of The Protein Paradox, we're busting the 5 biggest myths in the industry—from the fear of fasting to the "plant vs. animal" divide.

Stop eating protein, start utilizing it. Discover the science of the 210g 'internal protein pool,' why the 'mTOR switch' beats 'grazing,' and how to avoid the 'Glucose Exit.' A no-nonsense guide to muscle, longevity, and metabolic precision for omnivores and vegans alike.

Beyond the "fat gene" myth: Discover how GLP-1 drugs and PYY-triggering foods actually talk to your DNA. Learn to conduct your metabolism, not just follow a blueprint.

Stop blaming your genes for your metabolism. While we’re often told obesity is 70% genetic, pioneering scientists like Professor Denis Noble and Robert Sapolsky prove that DNA is not a master blueprint—it’s a library of "If/Then" switches. Learn why the "Selfish Gene" model is dead and how the "Paris to Leiden" signaling network allows your daily choices to talk back to your genome. From the evolutionary "satiety hack" of Peptide YY (PYY) to the proof found in GLP-1 drugs an

no single part of the brain explains behaviour. There is no “aggression centre,” no “moral gland,” and no “love circuit.” Instead, behaviour arises from interactions — dynamic conversations between brain regions that have evolved over millions of years. And crucially, context determines everything. The same neural circuits that produce compassion in one context can drive cruelty in another.

No matter how many zeros you add, they remain valueless until you place a one in front. What is your '1'?

Because the goal isn’t to eliminate stress — that’s neither possible nor desirable — but to master it. To turn stress from an enemy into an ally, a source of strength rather than strain.

Populations adapted by developing energy-conserving physiology — efficient fat storage, early insulin resistance (to prioritise glucose for the brain), and lower lean muscle mass. But when this “thrifty” biology meets modern abundance — high-refined-carb diets, low physical activity — the same traits become maladaptive:→ less muscle mass, less subcutaneous storage, more spillover into visceral depots.

Peptides aren’t the future — they’re the present. But the real biohack? Mastering your body’s own signaling before you ever touch a vial. Peptides aren't magic—they're biology hacks. Stack smart, test blood work, and pair with whole foods/sleep.

At this point, it’s worth asking: if polyunsaturated seed oils and plant sterols disrupt red blood cells, fuel oxidation, promote inflammation, and crystallise in plaques — then why are they still recommended as “cardioprotective”?