CONNECT | GROW | TRANSFORM

The "Anabolic Window" is a ghost story told by supplement companies to keep you grazing on shakes. 👻🥤 Your body is an anti-fragile survival machine, not a delicate flower. In Part 2 of The Protein Paradox, we're busting the 5 biggest myths in the industry—from the fear of fasting to the "plant vs. animal" divide.

Stop eating protein, start utilizing it. Discover the science of the 210g 'internal protein pool,' why the 'mTOR switch' beats 'grazing,' and how to avoid the 'Glucose Exit.' A no-nonsense guide to muscle, longevity, and metabolic precision for omnivores and vegans alike.

Beyond the "fat gene" myth: Discover how GLP-1 drugs and PYY-triggering foods actually talk to your DNA. Learn to conduct your metabolism, not just follow a blueprint.

Stop blaming your genes for your metabolism. While we’re often told obesity is 70% genetic, pioneering scientists like Professor Denis Noble and Robert Sapolsky prove that DNA is not a master blueprint—it’s a library of "If/Then" switches. Learn why the "Selfish Gene" model is dead and how the "Paris to Leiden" signaling network allows your daily choices to talk back to your genome. From the evolutionary "satiety hack" of Peptide YY (PYY) to the proof found in GLP-1 drugs an

Populations adapted by developing energy-conserving physiology — efficient fat storage, early insulin resistance (to prioritise glucose for the brain), and lower lean muscle mass. But when this “thrifty” biology meets modern abundance — high-refined-carb diets, low physical activity — the same traits become maladaptive:→ less muscle mass, less subcutaneous storage, more spillover into visceral depots.

Peptides aren’t the future — they’re the present. But the real biohack? Mastering your body’s own signaling before you ever touch a vial. Peptides aren't magic—they're biology hacks. Stack smart, test blood work, and pair with whole foods/sleep.

At this point, it’s worth asking: if polyunsaturated seed oils and plant sterols disrupt red blood cells, fuel oxidation, promote inflammation, and crystallise in plaques — then why are they still recommended as “cardioprotective”?

The demonization of saturated fat wasn't malice but a cascade: panic-fueled hypothesis, flawed cornerstone study, buried null results, and politicized policy. Vegetable oil industries lobbied (visiting scientists to yank papers), while a small cadre controlled grants and journals, stifling dissent.

When you drastically reduce your Calories In, your body does not just sit there and accept the deficit. It enacts a powerful survival response called metabolic adaptation or adaptive thermogenesis. You reduce Calories In, and your body reduces Calories Out.

Every decision you make — what to eat, whether to snack, how much to serve — draws on this limited pool of cognitive energy. Psychologists call this decision fatigue: the more choices you face, the weaker your self-control becomes. This is why dieting is so hard. You’re not only fighting hunger hormones and cravings, you’re draining a limited mental resource dozens of times a day. And when it runs out, biology takes over.